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There'S No Business That'S Not Show Business eBook

Marketing In An Experience Culture

by Bernd H. Schmitt, Karen L. Vrotsos e David L. Rogers
language: english
Publisher: PEARSON EDUCATION, June of 2003 ‧
12,14€
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This book shows how to apply the thinking and the techniques of show business to your company's overall branding and marketing strategy, turning your company into a kind of "performance art" that will win greater share of mind and wallet.

There'S No Business That'S Not Show Business

Marketing In An Experience Culture

by Bernd H. Schmitt, Karen L. Vrotsos e David L. Rogers

Property Description
ISBN: 9780132704076
Publisher: PEARSON EDUCATION
Release Date: June of 2003
Language: English
Pages: 320
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9780132704076
Acessibilidade: Ver características de acessibilidade indicadas pelo editor