Capa do artigo Theory Of The Marketing Firm
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Theory Of The Marketing Firm eBook

Responding To The Imperatives Of Consumer-Orientation

by Gordon R. Foxall
language: english
Publisher: Springer International Publishing, November of 2021 ‧
158,34€
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The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.

Theory Of The Marketing Firm

Responding To The Imperatives Of Consumer-Orientation

by Gordon R. Foxall

Property Description
ISBN: 9783030861063
Publisher: Springer International Publishing
Release Date: November of 2021
Language: English
Format: eBook
File Format and Compatibility:
Collection: Business And Management
Categories: eBooks in English > Management > Marketing
EAN: 9783030861063
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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