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Taking Down Goliath eBook
Digital Marketing Strategies For Beating Competitors With 100 Times Your Spending Power
language: english
Publisher:
Palgrave Macmillan US, December of 2014 ‧
see product details
26,49€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781137444219 |
| Publisher: | Palgrave Macmillan US |
| Release Date: | December of 2014 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Palgrave Business & Management Collection |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
eBooks in English > Management > Business Organizations eBooks in English > Management > Marketing |
| EAN: | 9781137444219 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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