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Strategic Integrated Marketing Communications eBook

by Larry Percy
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, March of 2023 ‧
60,94€
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IMMEDIATE AVAILABILITY
Ebook for ADE
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

Strategic Integrated Marketing Communications

by Larry Percy

Property Description
ISBN: 9781000842883
Publisher: TAYLOR & FRANCIS
Release Date: March of 2023
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781000842883