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Strategic Integrated Marketing Communications
Book
eBook
language: english
Publisher:
TAYLOR & FRANCIS LTD, March of 2023 ‧
see product details
SYNOPSIS
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780367770624 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | March of 2023 |
| Language: | English |
| Dimensions: | 173 x 245 x 17 mm |
| Cover: | Softcover |
| Pages: | 304 |
| Format: | Book |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
Books in English > Others |
| EAN: | 9780367770624 |
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10%Strategic Integrated Marketing CommunicationsTAYLOR & FRANCIS LTD229,82€ 10% CARDfree shipping
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10%Marketing Research That Pays OffTAYLOR & FRANCIS INC209,54€ 10% CARDfree shipping