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Strategic Brand Management eBook

A European Perspective

by Kevin Lane Keller, Mats Georgson e Tony Aperia
language: english
Publisher: PEARSON EDUCATION, March of 2013 ‧
60,94€
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Ebook for ADE
Develop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge to implement successful brand strategy. With activities to guide their learning, the text teaches your students to make business decisions like real managers.

Strategic Brand Management

A European Perspective

by Kevin Lane Keller, Mats Georgson e Tony Aperia

Property Description
ISBN: 9780273737889
Publisher: PEARSON EDUCATION
Release Date: March of 2013
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Tourist Guides and Maps > Europe
EAN: 9780273737889