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Strategic Advertising Mechanisms eBook
From Copy Strategy To Iconic Brands
language: english
Publisher:
Intellect Books, October of 2021 ‧
see product details
26,50€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781789384321 |
| Publisher: | Intellect Books |
| Release Date: | October of 2021 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Management
>
Marketing
eBooks in English > Management > Advertising eBooks in English > Social Sciences and Humanities > Psychology |
| EAN: | 9781789384321 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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