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Sport Marketing In A Global Environment eBook

Strategic Perspectives

language: english
Publisher: TAYLOR & FRANCIS, April of 2022 ‧
62,26€
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This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

Sport Marketing In A Global Environment

Strategic Perspectives

Property Description
ISBN: 9781000575514
Publisher: TAYLOR & FRANCIS
Release Date: April of 2022
Language: English
Format: eBook
Collection: World Association For Sport Management Series
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781000575514
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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