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Spanning Silos eBook

The New Cmo Imperative

by David A. Aaker
language: english
Publisher: Harvard Business Review Press, October of 2008 ‧
39,68€
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'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units.

Spanning Silos

The New Cmo Imperative

by David A. Aaker

Property Description
ISBN: 9781422163689
Publisher: Harvard Business Review Press
Release Date: October of 2008
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Marketing
EAN: 9781422163689
Acessibilidade: Ver características de acessibilidade indicadas pelo editor