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Social Media Marketing eBook

by Tracy L. Tuten e Michael R. Solomon
language: english
Publisher: SAGE PUBLICATIONS, December of 2014 ‧
60,50€
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Melding essential theory with practical application, this book covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights.

Social Media Marketing

by Tracy L. Tuten e Michael R. Solomon

Property Description
ISBN: 9781473916494
Publisher: SAGE PUBLICATIONS
Release Date: December of 2014
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Others
EAN: 9781473916494

TRACY L. TUTEN

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MICHAEL R. SOLOMON

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