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Social Media Marketing eBook

Game Theory And The Emergence Of Collaboration

by Eric Anderson
language: english
Publisher: Springer Berlin Heidelberg, July of 2010 ‧
131,84€
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Der Drehbuchautor und seine Rechte VII VII Vorwort Contents Chapter 1: Surviving the Customer . 1 The Origins of Game Theory . 2 Game Theory, the New Media, and the NEW New Media . 8 Chapter 2: Zero-Sum Games in Traditional Marketing . 1 Zero-Sum Games and the Problem of Transparency . 3 The Wisdom of Randomization .

Social Media Marketing

Game Theory And The Emergence Of Collaboration

by Eric Anderson

Property Description
ISBN: 9783642132995
Publisher: Springer Berlin Heidelberg
Release Date: July of 2010
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Business And Economics
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Management and Organization
EAN: 9783642132995

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ERIC ANDERSON

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