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Social Media Marketing

Game Theory And The Emergence Of Collaboration

by Eric Anderson
language: english
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, November of 2014 ‧
135,18€
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Der Drehbuchautor und seine Rechte VII VII Vorwort Contents Chapter 1: Surviving the Customer . 1 The Origins of Game Theory . 2 Game Theory, the New Media, and the NEW New Media . 8 Chapter 2: Zero-Sum Games in Traditional Marketing . 1 Zero-Sum Games and the Problem of Transparency . 3 The Wisdom of Randomization .

Social Media Marketing

Game Theory And The Emergence Of Collaboration

by Eric Anderson

Property Description
ISBN: 9783642436208
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Release Date: November of 2014
Language: English
Dimensions: 155 x 235 x 11 mm
Cover: Softcover
Pages: 188
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
EAN: 9783642436208