Capa do artigo Signaling Family Firm Identity
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Signaling Family Firm Identity eBook

Familiy Firm Identification And Its Effects On Job Seekers’ Perceptions About A Potential Employer

by Sandra Wolf
language: english
Publisher: Springer Fachmedien Wiesbaden, December of 2017 ‧
59,61€
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She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

Signaling Family Firm Identity

Familiy Firm Identification And Its Effects On Job Seekers’ Perceptions About A Potential Employer

by Sandra Wolf

Property Description
ISBN: 9783658206727
Publisher: Springer Fachmedien Wiesbaden
Release Date: December of 2017
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Familienunternehmen Und Kmu
Categories: eBooks in English > Management > Management and Organization
eBooks in English > Management > Marketing
EAN: 9783658206727

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