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Signaling Family Firm Identity

Familiy Firm Identification And Its Effects On Job Seekers’ Perceptions About A Potential Employer

by Sandra Wolf
language: english
Publisher: Springer Fachmedien Wiesbaden, January of 2018 ‧
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She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

Signaling Family Firm Identity

Familiy Firm Identification And Its Effects On Job Seekers’ Perceptions About A Potential Employer

by Sandra Wolf

Property Description
ISBN: 9783658206710
Publisher: Springer Fachmedien Wiesbaden
Release Date: January of 2018
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 163
Format: Book
Collection: Familienunternehmen Und Kmu
Categories: Books in English > Management > Marketing
EAN: 9783658206710

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