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Service Innovation eBook

by Anders Gustafsson, Lars Witell, Gary R. Schirr e Per Kristensson
language: english
Publisher: BUSINESS EXPERT PRESS, April of 2016 ‧
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Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.

Service Innovation

by Anders Gustafsson, Lars Witell, Gary R. Schirr e Per Kristensson

Property Description
ISBN: 9781631574962
Publisher: BUSINESS EXPERT PRESS
Release Date: April of 2016
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Hospitality and Tourism
EAN: 9781631574962
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

ANDERS GUSTAFSSON

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LARS WITELL

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GARY R. SCHIRR

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PER KRISTENSSON

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