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Sales Forecasting Management eBook

A Demand Management Approach

by Mark A. Moon e John T. Mentzer
language: english
Publisher: SAGE PUBLICATIONS, November of 2004 ‧
107,33€
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Ebook for ADE
Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,

Sales Forecasting Management

A Demand Management Approach

by Mark A. Moon e John T. Mentzer

Property Description
ISBN: 9781452222370
Publisher: SAGE PUBLICATIONS
Release Date: November of 2004
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Marketing
EAN: 9781452222370