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Rivalry And Group Behavior Among Consumers And Brands eBook

Comparisons In And Out Of The Sport Context

by Cody T. Havard
language: english
Publisher: Springer International Publishing, September of 2021 ‧
72,86€
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This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.

Rivalry And Group Behavior Among Consumers And Brands

Comparisons In And Out Of The Sport Context

by Cody T. Havard

Property Description
ISBN: 9783030852450
Publisher: Springer International Publishing
Release Date: September of 2021
Language: English
Format: eBook
File Format and Compatibility:
Collection: Business And Management
Categories: eBooks in English > Management > Marketing
eBooks in English > Social Sciences and Humanities > Psychology
EAN: 9783030852450
Acessibilidade: Ver características de acessibilidade indicadas pelo editor