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Putting On Appearances eBook

Gender And Advertising

by Diane Barthel
language: english
Publisher: TEMPLE UNIVERSITY PRESS, March of 2010 ‧
42,33€
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Reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, this book demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer.

Putting On Appearances

Gender And Advertising

by Diane Barthel

Property Description
ISBN: 9781439904015
Publisher: TEMPLE UNIVERSITY PRESS
Release Date: March of 2010
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Women In The Political Economy
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781439904015

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