Putting On Appearances

Gender And Advertising

by Diane Barthel
language: english
Publisher: TEMPLE UNIVERSITY PRESS,U.S., August of 1989 ‧
OUT OF STOCK OR NOT AVAILABLE
Sell ​​your book
Reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, this book demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer.

Putting On Appearances

Gender And Advertising

by Diane Barthel

Property Description
ISBN: 9780877226611
Publisher: TEMPLE UNIVERSITY PRESS,U.S.
Release Date: August of 1989
Language: English
Dimensions: 140 x 210 x 18 mm
Cover: Softcover
Pages: 277
Format: Book
Collection: Women In The Political Economy
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780877226611

BOOKS FROM THE SAME COLLECTION