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Psychology Of Advertising eBook
language: english
Publisher:
TAYLOR & FRANCIS, May of 2025 ‧
see product details
63,19€
10% OFF
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781040343623 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | May of 2025 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Categories: |
eBooks in English
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History
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| EAN: | 9781040343623 |
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