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Product Strategy And Management eBook
language: english
Publisher:
PEARSON EDUCATION, April of 2007 ‧
see product details
60,94€
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Ebook for ADE
SYNOPSIS
Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781408250273 |
| Publisher: | PEARSON EDUCATION |
| Release Date: | April of 2007 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Categories: |
eBooks in English
>
Management
>
Marketing
|
| EAN: | 9781408250273 |
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