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Nike Culture eBook

The Sign Of The Swoosh

by Stephen Papson e Robert Goldman
language: english
Publisher: SAGE PUBLICATIONS, December of 1998 ‧
60,94€
48,75€
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Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and culture behind it. The authors describe and deconstruct the themes and structures of Nike advertising, and explore the logic of the sign economy.

Nike Culture

The Sign Of The Swoosh

by Stephen Papson e Robert Goldman

Property Description
ISBN: 9781848608924
Publisher: SAGE PUBLICATIONS
Release Date: December of 1998
Language: English
Pages: 208
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Cultural Icons Series
Categories: eBooks in English > Social Sciences and Humanities > Sociology
eBooks in English > Others
EAN: 9781848608924

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