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New Strategic Brand Management eBook

Advanced Insights And Strategic Thinking

by Jean-Noel Kapferer
language: english
Publisher: Kogan Page, January of 2012 ‧
62,26€
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IMMEDIATE AVAILABILITY
Ebook for ADE
Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

New Strategic Brand Management

Advanced Insights And Strategic Thinking

by Jean-Noel Kapferer

Property Description
ISBN: 9780749465162
Publisher: Kogan Page
Release Date: January of 2012
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9780749465162
Acessibilidade: Ver características de acessibilidade indicadas pelo editor