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New Challenges To International Marketing eBook
language: english
Publisher:
EMERALD GROUP PUBLISHING LIMITED, February of 2009 ‧
see product details
137,79€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781848554696 |
| Publisher: | EMERALD GROUP PUBLISHING LIMITED |
| Release Date: | February of 2009 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Collection: | Advances In International Marketing |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9781848554696 |
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