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New Challenges To International Marketing
language: english
Publisher:
Emerald Publishing Limited, February of 2009 ‧
see product details
SYNOPSIS
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781848554689 |
| Publisher: | Emerald Publishing Limited |
| Release Date: | February of 2009 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 432 |
| Format: | Book |
| Collection: | Advances In International Marketing |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9781848554689 |
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