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More Than A Showroom eBook

Strategies For Winning Back Online Shoppers

by Adam Rapp, Joe Calamusa Iv, Jessica Ogilvie e Daniel G. Bachrach
language: english
Publisher: Palgrave Macmillan US, April of 2016 ‧
39,74€
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Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.

More Than A Showroom

Strategies For Winning Back Online Shoppers

by Adam Rapp, Joe Calamusa Iv, Jessica Ogilvie e Daniel G. Bachrach

Property Description
ISBN: 9781137551894
Publisher: Palgrave Macmillan US
Release Date: April of 2016
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Business And Management
Categories: eBooks in English > Management > Management and Organization
eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781137551894