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More Than A Showroom
Strategies For Winning Back Online Shoppers
language: english
Publisher:
Palgrave Macmillan, February of 2016 ‧
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SYNOPSIS
Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781137551870 |
| Publisher: | Palgrave Macmillan |
| Release Date: | February of 2016 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 200 |
| Format: | Book |
| Categories: |
Books in English
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Management
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Management and Organization
|
| EAN: | 9781137551870 |
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