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Media, Organizations And Identity eBook

by Lilie Chouliaraki
language: english
Publisher: Palgrave Macmillan UK, December of 2009 ‧
59,61€
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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

Media, Organizations And Identity

by Lilie Chouliaraki

Property Description
ISBN: 9780230248397
Publisher: Palgrave Macmillan UK
Release Date: December of 2009
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Palgrave Business & Management Collection
Categories: eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780230248397