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Media Franchising eBook

Creative License And Collaboration In The Culture Industries

by Derek Johnson
Publisher: New York University, March of 2013 ‧
31,79€
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The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.

Media Franchising

Creative License And Collaboration In The Culture Industries

by Derek Johnson

Property Description
ISBN: 9780814743492
Publisher: New York University
Release Date: March of 2013
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Postmillennial Pop
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9780814743492

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