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Measuring The Impact Of Social Media On Business Profit & Success eBook

A Fortune 500 Perspective

by Don Stacks e Cong Li
language: english
Publisher: Peter Lang Inc., International Academic Publishers, February of 2016 ‧
45,91€
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Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies’ social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

Measuring The Impact Of Social Media On Business Profit & Success

A Fortune 500 Perspective

by Don Stacks e Cong Li

Property Description
ISBN: 9781454196020
Publisher: Peter Lang Inc., International Academic Publishers
Release Date: February of 2016
Language: English
Pages: 180
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781454196020
Acessibilidade: Ver características de acessibilidade indicadas pelo editor