Measuring The Impact Of Social Media On Business Profit & Success

A Fortune 500 Perspective

by Don Stacks e Cong Li
Book eBook
language: english
Publisher: PETER LANG PUBLISHING INC, July of 2015 ‧
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Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies’ social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

Measuring The Impact Of Social Media On Business Profit & Success

A Fortune 500 Perspective

by Don Stacks e Cong Li

Property Description
ISBN: 9781433125782
Publisher: PETER LANG PUBLISHING INC
Release Date: July of 2015
Language: English
Dimensions: 225 x 152 x 19 mm
Cover: Softcover
Pages: 170
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781433125782