adicionar à lista de desejos
Measuring The Impact Of Social Media On Business Profit & Success
A Fortune 500 Perspective
Book
eBook
language: english
Publisher:
PETER LANG PUBLISHING INC, July of 2015 ‧
see product details
OUT OF STOCK OR NOT AVAILABLE
Sell your book
SYNOPSIS
Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies’ social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781433125782 |
| Publisher: | PETER LANG PUBLISHING INC |
| Release Date: | July of 2015 |
| Language: | English |
| Dimensions: | 225 x 152 x 19 mm |
| Cover: | Softcover |
| Pages: | 170 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9781433125782 |