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Measuring The Impact Of Social Media On Business Profit & Success eBook
A Fortune 500 Perspective
Book
eBook
language: english
Publisher:
Peter Lang Inc., International Academic Publishers, February of 2016 ‧
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45,91€
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SYNOPSIS
Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies’ social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781453915905 |
| Publisher: | Peter Lang Inc., International Academic Publishers |
| Release Date: | February of 2016 |
| Language: | English |
| Pages: | 180 |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
|
| EAN: | 9781453915905 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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