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Measuring Marketing eBook

110+ Key Metrics Every Marketer Needs

by John A. Davis
language: english
Publisher: WILEY, November of 2012 ‧
41,06€
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Ebook for ADE
A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization's marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/online media.

Measuring Marketing

110+ Key Metrics Every Marketer Needs

by John A. Davis

Property Description
ISBN: 9781118153888
Publisher: WILEY
Release Date: November of 2012
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9781118153888