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Measuring Marketing
110+ Key Metrics Every Marketer Needs
language: english
Publisher:
JOHN WILEY & SONS INC, February of 2013 ‧
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SYNOPSIS
A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization's marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/online media.
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| Property | Description |
|---|---|
| ISBN: | 9781118153741 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | February of 2013 |
| Language: | English |
| Dimensions: | 180 x 253 x 31 mm |
| Cover: | Softcover |
| Pages: | 320 |
| Format: | Book |
| Collection: | Frommer'S Complete Guides |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781118153741 |
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