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Marketing Pathfinder eBook
Key Concepts And Cases For Marketing Strategy And Decision Making
language: english
Publisher:
WILEY, October of 2014 ‧
see product details
46,36€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781118758915 |
| Publisher: | WILEY |
| Release Date: | October of 2014 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9781118758915 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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