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Marketing Management And Strategy eBook

An African Casebook

by George Tesar
language: english
Publisher: TAYLOR & FRANCIS, February of 2013 ‧
72,86€
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Ebook for ADE
This text gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together 15 African cases written by scholars and executives with rich knowledge of business practices in Africa.

Marketing Management And Strategy

An African Casebook

by George Tesar

Property Description
ISBN: 9781135096199
Publisher: TAYLOR & FRANCIS
Release Date: February of 2013
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Tourist Guides and Maps > Africa
EAN: 9781135096199
Acessibilidade: Ver características de acessibilidade indicadas pelo editor