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Marketing Management And Strategy

An African Casebook

by George Tesar
language: english
Publisher: TAYLOR & FRANCIS LTD, February of 2013 ‧
209,54€
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This text gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together 15 African cases written by scholars and executives with rich knowledge of business practices in Africa.

Marketing Management And Strategy

An African Casebook

by George Tesar

Property Description
ISBN: 9780415783330
Publisher: TAYLOR & FRANCIS LTD
Release Date: February of 2013
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 280
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780415783330