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Marketing Issues In Pacific Area Tourism eBook

by John C Crotts e Chris Ryan
language: english
Publisher: TAYLOR & FRANCIS, January of 2014 ‧
29,14€
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Ebook for ADE
Exposes western researchers to the complexities of tourism marketing issues in the Pacific region by stressing the importance of understanding the heterogeneous nature of Asian culture when analysing tourist behaviour and motivation. Eight articles discuss outbound markets travellers from Taiwan, Japan.

Marketing Issues In Pacific Area Tourism

by John C Crotts e Chris Ryan

Property Description
ISBN: 9781135405861
Publisher: TAYLOR & FRANCIS
Release Date: January of 2014
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9781135405861