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Marketing Issues In Pacific Area Tourism

by John C Crotts e Chris Ryan
language: english
Publisher: TAYLOR & FRANCIS INC, May of 1997 ‧
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Exposes western researchers to the complexities of tourism marketing issues in the Pacific region by stressing the importance of understanding the heterogeneous nature of Asian culture when analysing tourist behaviour and motivation. Eight articles discuss outbound markets travellers from Taiwan, Japan.

Marketing Issues In Pacific Area Tourism

by John C Crotts e Chris Ryan

Property Description
ISBN: 9780789003102
Publisher: TAYLOR & FRANCIS INC
Release Date: May of 1997
Language: English
Dimensions: 159 x 222 x 13 mm
Cover: Softcover
Pages: 128
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780789003102