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Marketing For Cultural Organizations eBook

New Strategies For Attracting Audiences - Third Edition

by Bonita M. Kolb
language: english
Publisher: TAYLOR & FRANCIS, July of 2013 ‧
87,44€
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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

Marketing For Cultural Organizations

New Strategies For Attracting Audiences - Third Edition

by Bonita M. Kolb

Property Description
ISBN: 9781136239526
Publisher: TAYLOR & FRANCIS
Release Date: July of 2013
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Art > Arts in General
EAN: 9781136239526
Acessibilidade: Ver características de acessibilidade indicadas pelo editor