10% OFF

Marketing For Cultural Organizations

New Strategies For Attracting Audiences - Third Edition

by Bonita M. Kolb
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2013 ‧
89,21€
10% OFF CARD
free shipping
Sell ​​your book
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

Marketing For Cultural Organizations

New Strategies For Attracting Audiences - Third Edition

by Bonita M. Kolb

Property Description
ISBN: 9780415626972
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2013
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 190
Format: Book
Categories: Books in English > Art > Other Arts
EAN: 9780415626972