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Market Orientation eBook

Transforming Food And Agribusiness Around The Customer

by Paul Custance e Martin Hingley
language: english
Publisher: TAYLOR & FRANCIS, May of 2016 ‧
225,25€
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Marketing orientation is both the key objective of most food producers and their biggest challenge. This collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines.

Market Orientation

Transforming Food And Agribusiness Around The Customer

by Paul Custance e Martin Hingley

Property Description
ISBN: 9781317100447
Publisher: TAYLOR & FRANCIS
Release Date: May of 2016
Language: English
Format: eBook
File Format and Compatibility:
Collection: Food And Agricultural Marketing
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781317100447
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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