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Market Orientation

Transforming Food And Agribusiness Around The Customer

by Paul Custance e Martin Hingley
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2010 ‧
229,82€
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Marketing orientation is both the key objective of most food producers and their biggest challenge. This collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines.

Market Orientation

Transforming Food And Agribusiness Around The Customer

by Paul Custance e Martin Hingley

Property Description
ISBN: 9780566092084
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2010
Language: English
Dimensions: 172 x 244 x 20 mm
Cover: Hardcover
Pages: 394
Format: Book
Collection: Food And Agricultural Marketing
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9780566092084

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