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Managing Brand Equity eBook
language: english
Publisher:
FREE PRESS, December of 2009 ‧
see product details
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
An examination of the phenomenon of brand equity, providing a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets: company name; brands, symbols and slogans; perceived quality; name awareness; and customer base.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781439188385 |
| Publisher: | FREE PRESS |
| Release Date: | December of 2009 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9781439188385 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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