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Made To Stick eBook

Why Some Ideas Take Hold And Others Come Unstuck

by Chip Heath e Dan Heath
language: english
Publisher: Random House, September of 2008 ‧
8,99€
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Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

Made To Stick

Why Some Ideas Take Hold And Others Come Unstuck

by Chip Heath e Dan Heath

Property Description
ISBN: 9781407008240
Publisher: Random House
Release Date: September of 2008
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781407008240
Acessibilidade: Ver características de acessibilidade indicadas pelo editor