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Made To Stick

Why Some Ideas Take Hold And Others Come Unstuck

by Chip Heath e Dan Heath
language: english
Publisher: CORNERSTONE, February of 2008 ‧
17,56€
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Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

Made To Stick

Why Some Ideas Take Hold And Others Come Unstuck

by Chip Heath e Dan Heath

Property Description
ISBN: 9780099505693
Publisher: CORNERSTONE
Release Date: February of 2008
Language: English
Dimensions: 128 x 197 x 20 mm
Cover: Softcover
Pages: 336
Format: Book
Categories: Books in English > Social Sciences and Humanities > Psychology
Books in English > Others
EAN: 9780099505693