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Luxury Strategy eBook

Break The Rules Of Marketing To Build Luxury Brands

by Vincent Bastien e Jean-Noel Kapferer
language: english
Publisher: Kogan Page, September of 2012 ‧
49,01€
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Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

Luxury Strategy

Break The Rules Of Marketing To Build Luxury Brands

by Vincent Bastien e Jean-Noel Kapferer

Property Description
ISBN: 9780749464929
Publisher: Kogan Page
Release Date: September of 2012
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Marketing
EAN: 9780749464929
Acessibilidade: Ver características de acessibilidade indicadas pelo editor