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Luxury Fashion Marketing And Branding eBook

A Strategic Approach

by Alice Dallabona
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, August of 2024 ‧
54,31€
48,88€
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IMMEDIATE AVAILABILITY
Ebook for ADE
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

Luxury Fashion Marketing And Branding

A Strategic Approach

by Alice Dallabona

Property Description
ISBN: 9781040100899
Publisher: TAYLOR & FRANCIS
Release Date: August of 2024
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Mastering Fashion Management
Categories: eBooks in English > Management > Management and Organization
eBooks in English > Management > Marketing
EAN: 9781040100899

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