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Language Of Branding eBook

Theory, Strategies, And Tactics

by Dawn Lerman, David Luna e Robert J. Morais
language: english
Publisher: TAYLOR & FRANCIS, December of 2017 ‧
70,21€
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IMMEDIATE AVAILABILITY
Ebook for ADE
This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.

Language Of Branding

Theory, Strategies, And Tactics

by Dawn Lerman, David Luna e Robert J. Morais

Property Description
ISBN: 9781136494338
Publisher: TAYLOR & FRANCIS
Release Date: December of 2017
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Fiction > Linguistics and Philology
EAN: 9781136494338