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Language Of Branding eBook
Theory, Strategies, And Tactics
language: english
Publisher:
TAYLOR & FRANCIS, December of 2017 ‧
see product details
70,21€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781136494321 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | December of 2017 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Fiction
>
Linguistics and Philology
|
| EAN: | 9781136494321 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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